Vizcom x Zellerfeld x ©MG
In Marseille, everything moves at once.
Marseille: A City of Craft, Movement and Footwear Innovation
In Marseille, everything moves at once.
A city shaped by contrasts, where tradition, innovation and movement coexist in a constant flow. Marseille offers a unique creative environment where heritage meets experimentation.
From the iconic savon de Marseille to contemporary design practices, craftsmanship remains at the core of the city’s identity. This strong material culture continues to influence modern approaches to product and footwear design.
At the same time, Marseille is a space for innovation. Footwear design is evolving through new technologies, materials and processes, transforming ideas into market-ready products. At MG Monsieur Germain, this approach combines creative direction, technical expertise and industry insight to develop performance, sportstyle and luxury footwear.
Movement is also central to the city’s energy. Through institutions like (LA)HORDE at the Centre Chorégraphique National de Marseille, Marseille expresses itself through motion, rhythm and performance, elements that naturally resonate with footwear design.
Overlooking the city, Notre-Dame de la Garde, known as La Bonne Mère, stands as a symbol of continuity between past and future.
Marseille is ultimately defined by the coexistence of multiple rhythms, craft, innovation and movement, shaping a dynamic and inspiring environment for design.
This project was developed in collaboration with Vizcom and Zellerfeld Shoe Company, exploring new ways to connect storytelling, technology and footwear design.
🧼 A block of soap, shaped by tradition
👟 A quiet sneaker deal by a garage
🩰 A La horde dancer in motion at the CCN
Three rhythms. One city.
And above it all, La Bonne Mère watches.
Grateful to Vizcom and Zellerfeld Shoe Company Inc. for the opportunity to play, explore, and tell this story.
Great job to the team MG. 🙌
Lucas LOISON - Maxime Rault - Germain Thomine
And great news, we have been in the shortlist of 30 (over 430 participants).
#Marseille#LaBonneMere#Vizcom#Zellerfeld#LaHorde
